Amidst a great rap showdown – Aubrey Graham vs. the world – Future is assuming the position of sheriff.
The Atlanta-born rapper stars in a new Belvedere 10 ad directed by MCU alum Taika Waititi (so, yes, there is a post-credit scene) dressed like he's ready to lock up some outlaws.
Christine Centenera is the stylist behind the ensemble. The Australian tastemaker elected for a cream and gold three-piece paired with some white reptile skin western boots.
She completed the look with various accessories: a pair of white and gold LV sunnies, a cream and gold belt, some gold jewellery and, the pièce de résistance, a black and gold bolo tie.
Now, you needn't be preparing for The Great Drake Show Off to suit up like a gunslinger this summer, as cowboy core is very much en vogue.
Just ask Pharrell, designer of the highly anticipated saloon-ready Louis Vuitton Men's autumn/winter 2024 collection.
Or Ralph Lauren, Glenn Martens (Y/Project creative director) or Archie Hewlett (Duke and Dexter founder), all major contributors to the trend.
The fashion fixtures of the high street are also rooting for the rodeo look – namely, Cos, All Saints, Pull & Bear and Urban Outfitters.
Ergo, it's mighty easy to dress for the (wild, wild) west right now regardless of budget.
Even a fistful of dollars will do.