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The Best Black Friday 2023 Trainer Deals: Nike, New Balance and More

Discounted kicks you’ll actually want

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Sevenstore/Offspring

Trainer sales of Black Friday past have been uninspiring, to say the least, but this year the sneaker boutiques and retailers have shown up with the goods. We’re talking discounted kicks designed by the likes of Wales Bonner, Travis Scott, Yoon Ahn and Joe Freshgoods that shoppers – including the crep collectors and the hype junkies – actually want, many of which have popped up on our best trainers round-up during the last few months.

To spare you the hard work of virtually flicking through hundreds of sales pages, we’ve collated a list of the best sneaker deals Black Friday 2023 has to offer. Jordans, Hokas, Visvims and more, for you or your friends, family and even colleagues (hear that, team Esquire?) this holiday season.

1

Jordan

Jordan
1

Jordan

Now 30% Off
£122 at End Clothing
Credit: End

The Jordan 1 High ‘satin bred’ – a shoe once limited to 501 pairs and priced on the resale market for thousands of pounds – has hit the Black Friday sales. We’re shocked and delighted.

2

Humanrace x Adidas

Humanrace x Adidas
2

Humanrace x Adidas

Now 30% Off
Credit: End

Ordinary Sambas are for the out-the-loop. Humanrace Sambas are for the in-the-know.

3

Nike

Nike
3

Nike

Now 30% Off
Credit: Offspring

The most sought-after tread to drop on this year's Nike SNKRS Day is also available at a bargain price. Collectors, rejoice!

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4

Salehe Bembury x Crocs

Salehe Bembury x Crocs
4

Salehe Bembury x Crocs

Now 54% Off
Credit: Crocs

ICYMI, the Salehe Bembury x Crocs collab now does slides, and they're just as funky as the original Pollex Clog shoes. Here we have the slip-on silhouette in shade 'tashmoo' – a colourway currently marked with 38% off.

5

Nike

Nike

The Nike Mac Attack made a surprise comeback this year thanks to one mister Travis Scott, but, lucky for us all, that hasn't meant the silhouette is excluded from these pre-Christmas sales.

(Get an extra 25% off today with code CYBER25.)

6

Needles x DC

Needles x DC
6

Needles x DC

Now 50% Off
Credit: Mr Porter

A collab that flew under the radar upon release, enjoyed by the deepest circles of the sneaker (and skateboard) community.

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7

New Balance

New Balance
7

New Balance

Now 31% Off
Credit: Size

If you're a 'Comfort is key' lad, look no further than the New Balance 2002R, a super plush sneaker that comes in some nice neutral colourways – like this one priced at £90 this Black Friday.

8

Merrell

Merrell
8

Merrell

Now 64% Off
Credit: Sevenstore

This blacked-out Merrell slip-on has real potential to become your everyday go-to. Here we have it for less than £50 (yes, you read that right).

9

New Balance

New Balance
9

New Balance

Credit: Sevenstore

Say it with us: you can't go wrong with a pair of New Balance 990s. Especially when they come in black and are on sale (you've got Sevenstore to thank).

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10

Adidas

Adidas
10

Adidas

Now 45% Off
Credit: End

An affordable and foolproof way to succumb to noughties nostalgia.

11
preview for The Surprising History of the Air Jordan
12

Salomon

Salomon
12

Salomon

Now 28% Off
Credit: Sevenstore

Once near impossible to get a hold of, the 4x4 of the Salomon footwear world is now an easy cop, and costs just £95 this Black Friday.

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13

Travis Scott x Nike

Travis Scott x Nike
13

Travis Scott x Nike

Now 64% Off
Credit: Offspring

A very affordable entry point into the hottest sneaker collab on the planet. Perfect for those looking to gift a budding sneakerhead this holiday season.

14

Hoka One One

Hoka One One
14

Hoka One One

Now 31% Off
Credit: Sevenstore

By using Sevenstore’s Black Friday code at checkout (that’s BF25), you can secure the sleekest, coolest Hoka One One around – the Restore TC – in its triple black colourway for just over £70.

15

Nike

Nike
15

Nike

Now 40% Off
Credit: SNS

Back in March, Nike observed the 20th anniversary of the beloved Nike Air Max 1 ‘shima shima’ with a big stock reissue. SNS is currently flogging leftover pairs for less than £100.

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16

Visvim

Visvim
16

Visvim

Now 46% Off
Credit: Flannels

There’s never been a better time to swap out your Converse All Star Lows for a pair of Visvims. Thanks for that, Flannels.

17

Nike

Nike
17

Nike

Now 30% Off
Credit: Footpatrol

The trainer model that MJ wore before the debut of his eponymous Nike sub-line is currently just £95 on Footpatrol.

18

New Balance

New Balance
18

New Balance

Now 52% Off
Credit: New Balance

Teddy Santis’ New Balance Made in USA line has had another strong year. Celebrate by copping one of the standout designs of 2023 – The Top Cat-vibes 990v2 – at a very nice price this Black Friday.

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19

New Balance

New Balance
19

New Balance

Now 30% Off
Credit: End

The above too vibrant for your liking? How about a pair of these discounted 990v4s?

20

Comme Des Garcons x Nike

Comme Des Garcons x Nike
20

Comme Des Garcons x Nike

Now 65% Off
Credit: Offspring

Commes Des Garcons’ take on the Nike Terminator is a slept-on treasure that’s sure to be coveted by the tastemakers of the future. (Yes, this is your sign to cop.)

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