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The World's Newest, Coolest Menswear You Need (This Week)

Esquire handpicks the clothes we all want right now

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Dior/Louis Vuitton

Our edit of the latest must-have clothes and accessories this week.

(While you’re here, why not sign up to our Esquire Shops newsletter? Each week, we’ll be directing you towards some of the best menswear deals happening right now, alongside style advice, trend reports, grooming tips and product recommendations from the most tasteful people we know.)

1

Dior

coolest menswear 2024
Dior

SHOP

Kim Jones has spoken: neon polo shirts are in.

For the Dior SS24 show, the British designer positioned them under suits, over shirts, with matching cardis and clashing leopard print shorts. Now they're available online and in-store, it's time for the rest of us to take on the styling challenge.

£590; dior.com

2

Tyler, the Creator x Louis Vuitton

coolest menswear 2024
Louis Vuitton

SHOP

Tyler, the Creator has brought his trademark winsome aesthetic to LV via long-time bud, Pharrell Williams.

As expected, he remixes the fashion house's usual best-sellers – the Keepall Bandoulière 50 and the Horizon 55 to name just two – but he also introduces novel bits like this itsy-bitsy golf bag you wear across the body or over the shoulder.

£2,490; louisvuitton.com

3

Reiss

coolest menswear 2024
Reiss

SHOP

It's old-money aesthetic sans extortionate price tag.

£348; reiss.com

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4

Levi's

coolest menswear 2024
Levi's

SHOP

Bootcut is back and sexier than ever.

Don't believe us? Just ask Donald Glover who squeezed himself into some tailored vintage 517s for his part in Amazon's Mr. and Mrs. Smith.

£110; levi.com

5

Longines

coolest menswear 2024
Chisholm Hunter

SHOP

Last year, Longines introduced a GMT version of the Hydroconquest. The watch community was wooed, although they had one piece of feedback: 'give us the option to go bigger'.

And so, it has. Please welcome the Hydroconquest GMT 43mm, the younger, bigger brother of the Hydroconquest GMT 41mm.

£2,800; chisholmhunter.co.uk

6

Mother

coolest menswear 2024
Mother

SHOP

One way to go a little yeehaw this spring without going full-on Sheriff Woody.

£115; motherdenim.com

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7

Alpha Industries

coolest menswear 2024
Alpha Industries

SHOP

Explore Alpha Industries beyond its A-lister-approved bomber jackets and you'll discover a ton of wardrobe heroes, like these tailored wool trousers.

£239; endclothing.com

8

Paul and Shark

coolest menswear 2024
Paul and Shark

SHOP

Not just pretty but practical, too.

You see, that's not just any ol' suede, it's Aqualeather – a water and dust-repellent suede. And that's not just any ol' cotton, it's a super-soft and lightweight cotton-cashmere knit.

£785; paulandshark.com

9

Les Benjamins

coolest menswear 2024
Farfetch

SHOP

We feel like Milena Canonero, go-to costume designer of Wes Anderson, would be just as fond of these Les Benjamins shorts as we are.

Like, tell us these aren't giving Asteroid City.

£474; farfetch.com

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10

Ugg

coolest menswear 2024
Ugg

SHOP

Ugg takes the gardening grandad staple – the khaki, textured good-for-outdoors slipper – and makes it fashion. Cosy, too.

£100; ugg.com

11

Maison Mihara Yasuhiro

coolest menswear 2024
Farfetch

SHOP

Let MMY do the layering for you with this illusion of a t-shirt.

(Yes, it's all attached.)

£563; farfetch.com

12

Pas Une Marque

coolest menswear 2024
Pas Une Marque

SHOP

Not printed, but embossed and distressed. Cool, right?

Three other reasons we're into these Pas Une Marque denim trousers: a) they're built with an elastic waistband b) they're the right kind of baggy, and c) they co-ordinate with this top-notch hoodie.

£422; pasunemarqueparis.com

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13

Last week (and beyond)... Gucci

coolest menswear 2024
Gucci

SHOP

Unlike his predecessor, Sabato de Sarno – current creative director of Gucci – comprehends that it's entirely possible to circumvent kitschness when doing retro glamour.

£2,200; gucci.com

14

Bianca Saunders

coolest menswear 2024
Browns

SHOP

Not a pathway into Tron but a glitchy statement piece from the mind of British trailblazer Bianca Saunders.

£515; brownsfashion.com

15

Nili Lotan

coolest menswear 2024
Mr Porter

SHOP

It's almost been two years since Israeli-American designer Nili Lotan announced an eponymous menswear line, and, IOO, the collections grow stronger with every season. Here's our top pick from the current one: a charcoal zip-up cardi that's ready to be depended on all spring long.

£850; mrporter.com

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16

Grenson

coolest menswear 2024
Grenson

SHOP

A wide band, beige suede loafer fit for all generations, from a British shoemaker that's been trusted by the nation for over a century and a half.

£325; grenson.com

17

Canada Goose

coolest menswear 2024
Canada Goose

SHOP

With the irony of the bourgeoisie's adoption of the blue-collar silhouette aside, there's little to loathe and a lot to love about a well-made, good-for-all-seasons chore jacket – especially those that emerge from Canada Goose.

£675; canadagoose.com

18

Casablanca

coolest menswear 2024
Mr Porter

SHOP

The Euros '24 spell a blockcore summer, so here's a high fashion way to survive it.

£325; mrporter.com

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19

Vuori

coolest menswear 2024
Vuori

SHOP

A friendly reminder that Vuori, the athleticwear brand that actually caters to the wants and needs of fitness buffs, also does some smarter bits.

New in on the Californian label's not-for-the-gym side of its apparel line is this super soft, super light camp collar shirt that's all up for a night out on the town.

£100; vuoriclothing.co.uk

20

Omega

coolest menswear 2024
Omega

SHOP

Despite showing up on the wrist of one Mr Daniel Craig last November, Omega only just recently dropped this white-hot white dial Speedmaster, which you can now get from Beaverbrooks.

£7,600; beaverbrooks.co.uk

Lettermark
Joseph Furness
Assistant Editor

Joseph Furness is the Assistant Editor of Esquire, covering menswear and grooming. Joseph has previously written for the likes of British GQ, Mr Porter, Highsnobiety, Footwear News and Farfetch. 

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