Betrayal is coming for James Bond in the forthcoming film No Time To Die, but it’s not a fellow agent or villainous counterpart who will stick the knife in. It seems Dr. Madeleine Swann, as played by Léa Seydoux, is gunning for he MI6 man.

“Why would I betray you?” Swann asks while they speed along a road in Bond's Aston Martin. “We all have our secrets,” he replies. “We just didn’t get to yours yet.”

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Of course, Bond has been betrayed by romantic partners before. But unlike Vesper Lynd, who vanished after revealing the truth in Casino Royale, No Time To Die forces Bond to face his demons. In the trailer, we see him stop dead in the corridor of MI6 when faced with his ex. Finally, an aspect of Bond’s life we can all relate to.

We learn that he “gave up everything for her”, with a scene of them strolling through the twinkling hills of Matera, Italy, but it is revealed she carries a secret that will betray him. The focus on Bond's fallibility is everywhere in the two-minute trailer, with hints that No Time To Die will find the agent at a moment of personal crisis, as well as global peril.

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Craig as 007 in the new trailer for No Time To Die

Much has been made of the recruitment of Fleabag creator and actress Phoebe Waller-Bridge to the writing staff of Bond 25 – an appointment that was suggested by Craig himself. While there’s none of her trademark addresses to the camera so far, there are some touches which feel distinct and new. Secret agent Nomi, played by Lashana Lynch, casually tells Bond that she's held double-O status for two years, before instructing him to "stay in your lane".

Elsewhere there's a very amusing snippet where 007 arrives at MI6 and has to awkwardly repeat his full name to a security guard who has no idea who he is.

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Bond facing Blofeld, the villain played by Christoph Waltz who will return in Bond 25

Arriving in cinemas five years after Spectre, it's a different world which the audience finds itself in, and a changed landscape for the assassin, too. The film comes at a time where Britain's status feels at risk, there have been huge shifts in the type of security threats we are facing, and the very idea of masculinity is in flux. Villains aren't necessarily people you can even see, and for James Bond this means it is no longer as simple as putting a target on someone's forehead.

The plot picks up from the story arc of Casino Royale, which is excellent news considering that was the last great Bond film. It sees Craig's Bond called up on what is surely his last mission, as a favour to a friend. That task that involves taking down Safin, a terrorist leader and anarchist played by Rami Malek.

In the trailer, a pock-faced Malek, who also appears behind various white masks, say that, unlike Bond, his legacy will “live on after I’m gone”.

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Rami Malek, who plays terrorist and anarchist Safin, in the forthcoming film

We learn that MI6 is out of its depth as, “the world is arming faster than [it] can respond”, which, too, lends credence to the speculation that the looming danger is some sort of genetic warfare threatening the world. Spectre, and the focus on Blofeld's global surveillance network, never managed to conjure enough peril to compel audiences. The idea of a murky, existential villain might bring things back to life.

Like Waller-Bridge's Killing Eve, which drew out a tantalising cat-and-mouse chase between an agent and an assassin, No Time To Die appears to have created a villain who will slip through Bond's grasp. There's another parfallel in the link between pursuer and target, with both offering the idea that the villain teaches us something about the 'hero', as Safin remarks after reeling off 007's attributes: “I could be speaking to my reflection.”

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New secret agent Nomi, who tells Bond to "stay in your lane"

No Time To Die marks not only the first time Cary Fukunaga will direct a Bond film, but the first time the auteur will take on a mammoth franchise. Though he directed the sublime first season of True Detective, there was no weight on the series until after he left it. His other work includes the brilliant Beasts of No Nation, with Idris Elba, and Maniac, a zany sci-fi series with Netflix. Neither of them has the pressure of Bond.

Though Fukunaga isn't doing his own cinematography for this film – that's in the hands of veteran and Academy Award winner Roger Deakins – the trailer gives us a glimpse of a striking style he's brought to the franchise. There are overhead shots of icy rivers, a neon-hued nightclub and buildings collapsing into themselves.

Of course, this is just the trailer, and with five years of anticipation, the farewell of Daniel Craig, a new director, and masculinity in turmoil to contend with, who knows what the final product will be. That said, No Time To Die looks like it might rescue the franchise. Even if to bring it back to life, James Bond has to die.